'David Bowie Is' coming to your home through AR and VR

'David Bowie Is' coming to your home through AR and VR
Did you miss your chance to see the David Bowie is museum exhibition and pay tribute to the late, great musician? You won't have to wallow in regret for very long. The David Bowie Archive, Sony Music, Planeta and the Victoria and Albert Museum have…
Source: Engadget

Coinbase reportedly gets approval from U.S. regulators to start listing tokenized securities

Coinbase reportedly gets approval from U.S. regulators to start listing tokenized securities

Coinbase shared big news Monday that federal regulators are allowing the popular cryptocurrency exchange to proceed with plans to sell cryptocurrency tokens that are deemed securities.

Last month, Coinbase acquired Keystone Capital, a California-based FINRA-registered broker-dealer that operates as an alternative trading system. With the announcement, the SF-based cryptocurrency exchange disclosed that it would still need to get regulatory approval to operate under the Keystone licenses.

Today, the Securities and Exchange Commission and Financial Industry Regulatory Authority gave Coinbase just that, Bloomberg reported, approving that deal alongside the acquisitions of Venovate Marketplace and Digital Wealth.

Today’s news opens up the scope of Coinbase’s ambitions to the billions of dollars that have been raised in initial coin offerings over the past several months. With permission to trade tokenized securities, Coinbase users could soon have the ability to move beyond the limited cryptocurrency options currently available to be traded on the site’s central exchange which currently just lists Bitcoin, Bitcoin Cash, Ethereum and Litecoin.

The company announced last week that it was exploring adding five new tokens to its exchange, including Cardano, Basic Attention Token, Stellar Lumens, Zcash and 0x. In a blog post, the company specified that the announcement did not necessarily deem that these tokens were not securities and that classification might vary by jurisdiction.


Source: Tech Crunch

Aiming to make billboard advertising more programmatic, Adquick raises $2.1 million

Aiming to make billboard advertising more programmatic, Adquick raises .1 million

Alexis Ohanian, the co-founder of Initialized Capital and an investor in Adquick, a new service that’s looking to bring billboard advertising into the internet age, bought his last billboard ad just this year.

For several years, the Reddit founder had turned to outdoor advertising as a tool to troll politicians and advocate for various positions (and celebrate his famous wife). The last political billboard, in 2012, was to protest the Stop Online Piracy Act.

It was also the impetus for his investment in Adquick. “I’d seen pitches from a number of competitors that were all just static websites on top of the single business,” says Ohanian.

What he was looking for, and what he eventually found in Adquick was a company that had managed to map all of the billboard advertising options available in the U.S. and was offering would-be advertisers a way to digitally distribute their ads and book inventory.

“For us the reason why it was such an exciting initial investment was because we saw the opportunity and the talent of the team,” Ohanian says.

Matthew O’Connor, Adquick’s chief executive previously worked at Instacart and it was there that he and his team first learned about dragging traditional businesses into the online world.

“This team had come out of Instacart… they came well recommended by the founders over there,”Ohanian said. “Working with them now I’ve just gotten more and more impressed.”

So impressed, that Ohanian doubled down on his firm’s initial investment into the company with a new $2.1 million round.

There’s an undoubtable opportunity in outdoor advertising. O’Connor estimates that it’s a $33 billion global market with $8 billion spent on outdoor ads in the U.S. alone.

“They are aggregating from hundreds of vendors across the U.S. and they’re making it easy for companies to sell those ads and manage that inventory and bringing a ton of transparency to a system that is mostly phone calls and emails,” Ohanian said. 

Bringing those efficiencies to an old industry can only help what’s been the only non-digital ad channel to actually grow in the U.S. “It’s the oldest channel in the world that’s about to undergo a resurgence,” O’Connor says.

“It’s the last frontier of advertising,” says O’Connor. “This is a real world channel that can have a lot of tailwinds if we can bring these great modern technologies to it which is what we’re doing.”


Source: Tech Crunch

Amazon warehouse workers in Europe stage protest on Prime Day

Amazon warehouse workers in Europe stage protest on Prime Day
Amazon warehouse workers in Germany, Spain and Poland are hoping to call the e-commerce giant's attention to their plea for better working conditions by going on strike on Prime Day. The workers for the company's fulfillment centers are protesting th…
Source: Engadget

Instapaper buys itself back from Pinterest

Instapaper buys itself back from Pinterest
Back in 2013, developer Marco Arment sold his popular read-it-later app Instapaper to Betaworks, the company that had previously acquired Digg. Two years ago, Pinterest bought the little company to "accelerate discovering and saving articles on Pinte…
Source: Engadget